Why AI in your product?
Used well, AI is a differentiator; used carelessly, it's over-engineering.
- User expectation has shifted — people expect smart defaults and intent-aware search
- Competitive differentiation — genuinely useful AI separates products from alternatives
- Faster workflows — automate repetitive actions and summarize content in core flows
- Reasonable cost at MVP scale — the ROI calculus is clear at early-stage volume
